I <3 This Brand

Cordarounds!

(horizontal-wale corduroys)


Their blog (cordarounds.com/blog) is delightful fun, not to mention their customer emails. Tales of ninjas, high-seas adventures, and vengeance-themed attire grace their communications. Apparently they're perfect for sneaking around: "The meshing wales of these wonderpants allow for effortlessly swish-free sneakabouts -- no vrrt-vrrts, woosh-wooshes or other onomatopoeic tip-offs that you’re on the prowl."

I first stumbled upon this brand a few years ago while seeking a gift for a guy friend, and fell in love with the fresh marketing ideas and whimsical messaging. Then I promptly snapped up a pair of horizontal seersuckers.

Most impressive is how they've managed to craft an entire culture around these pants. You can read their blog, check out the recent Wired article, cruise their (occasional) eBay auctions, peruse the Flickr album, or even Facebook 'em.
(∆∆ A smart list of digital media, that.)



Who can't love a small business that takes a simple pair of horizontal-wale corduroy pants (with a fancy printed inner lining) and spins a yarn like this? It's just sheer awesomeness.

"And what makes these pants so valuable?

• The cotton of these fine seersucker trousers was grown and loomed exclusively on the International Space Station, then hand sewn by professional hand models, also in orbit, using fibers from the Shroud of Turin and Barry Bonds' 700th homerun baseball.

• King Tut's sarcophagus was melted down and molecularly compacted to form the 24 millimeter button of your trousers.

• Inspector #6 inspected the pants 6,000 times before proclaiming them flawless, then dying in ecstacy.

• Your Summerounds were washed in a bath of babies“ tears, warmed by a still-smoldering meteorite.

• They carry the scent of the small of Sophia Loren's back.

• They were serenaded by the ghost of Liberace.

• Finally, and we“re not sure how, at least eight Faberge eggs and a squadron of stealth fighters were destroyed in the production of your pants.

We know you would expect nothing less.

With love,
Your Faithful Servants at Cordarounds"

*fangirly swoon for the lovely writing*