Wow, what a piece from Modernista! in 2003. I'm not a huge fan of this product, but strategically and emotively, this ad is very smart. It evokes beautiful moods and memories to create a story that helps to erase common stigmas around a brand.
Tomorrow, I meet with a Modernista! copywriter (and Adcenter alumna). I'm excited about the work showcased on their website: creative prowess + strategic messaging = awesome.
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