It's really not their fault it looks rather like Obama's logo.
But now, Pepsi's campaign also looks suspiciously familiar.
Obama:
PEPSI:
Dare we say, borrowed interest?
Why is Pepsi's campaign piggybacking on the election? Is it some kind of status symbol? I've read the news, so I get that a lot of this is about catering to us Millennials. But Chiat, I know you can do better than copy someone else's ads. Please, show us it's true.
And I won't even bother to quote what some say about the new bottle contours.
7 comments:
I must not watch enough TV. What is the "Wordplay" spot ripping off?
Not that Wordplay is ripping off some other TV spot. Rather, the message has a very feel-good Obama-ness.
"Optimism." "Hope." "Love."
The only things missing are "Change" and "Yes We Can." Especially with that logo sitting there.
the tv spot is too goram quick. maybe it was supposed to convey energy, but what it said to me was lack of sincerity/commitment to any of the words.
well, you know. They gotta keep the gnat-like ADD attention span of us young'uns. Kids these days. *shakes head*
PS: you said goram! +2 cool points.
Silly Elisabeth! "Change" and "Yes We Can" don't have the letter O in them! Perhaps Chiat should have saved this spot for a product with an O in the name.
Alternatively, instead of stealing from others, Chiat can rip themselves off, running the exact same ad to announce the triumphant return of the Cool Spot as 7 Up's mascot, or the unlikely return of the fullstop to Dr Pepper's logo.
This is so interesting! It's crazy how many companies are trying to ride Obama's coattails to success!!
I have linked to this post in my most recent post, http://nraimindcandy.blogspot.com/2009/01/pepsi-hearts-obama-generation-but-do.html, which is somewhat of response to a recent NY Times article on a similar topic: http://www.nytimes.com/2009/01/15/business/media/15adco.html?scp=1&sq=obamabilia&st=cse
Pepsi is trying to lure people into their brand in 2009, but its disgusting to see how desperate they are. Coke is one original piece, they would never approach advertising in this manner.
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