and... those ads. hunh.
Specifically, the Victoria's Secret ad.
A classy execution and cute, but also entirely predictable. Will men really rush out to buy women's lingerie because of this ad? Will they even remember? Or will they just squeeze their wife/girlfriend's knee in between bites of spicy bbq buffalo wings?
I enjoyed Gregg Easterbrook's take in his article, Super Bowl Ads: $90,000 Per Second, who begs for energetic, athletic VS girls - suggesting (among other things) that Adriana Lima go drink a milkshake. She definitely lost some serious weight recently, which is unfortunate. She's been my favorite VS girl for a long time specifically because she used to sport a few real curves. But not any more. Check out her new cheek hollows and rib bones:
Whatever happened to Heidi Klum bringing the playfulness back to lingerie? That spoke to me a lot more than the Superbowl spot. Who're we selling underpants to, anyway?
Frankly, Victoria's Secret could use a little updating, and I'm not talking about the teeny-bopper "Pink" line extension. I'm talking about the wonderful interface at KnickerPicker.com, still in beta but already at the top of my shopping list. After all, I'm never gonna look like Adriana in underwear, so why should I buy based on her body type? I'm gonna look more like these fine gals. Different models make the dressing-room interface relatable to a decent spectrum of body types.
