and... those ads. hunh.
Specifically, the Victoria's Secret ad.
A classy execution and cute, but also entirely predictable. Will men really rush out to buy women's lingerie because of this ad? Will they even remember? Or will they just squeeze their wife/girlfriend's knee in between bites of spicy bbq buffalo wings?
I enjoyed Gregg Easterbrook's take in his article, Super Bowl Ads: $90,000 Per Second, who begs for energetic, athletic VS girls - suggesting (among other things) that Adriana Lima go drink a milkshake. She definitely lost some serious weight recently, which is unfortunate. She's been my favorite VS girl for a long time specifically because she used to sport a few real curves. But not any more. Check out her new cheek hollows and rib bones:
Whatever happened to Heidi Klum bringing the playfulness back to lingerie? That spoke to me a lot more than the Superbowl spot. Who're we selling underpants to, anyway?
Frankly, Victoria's Secret could use a little updating, and I'm not talking about the teeny-bopper "Pink" line extension. I'm talking about the wonderful interface at KnickerPicker.com, still in beta but already at the top of my shopping list. After all, I'm never gonna look like Adriana in underwear, so why should I buy based on her body type? I'm gonna look more like these fine gals. Different models make the dressing-room interface relatable to a decent spectrum of body types.
2 comments:
If I had to guess, most men would fantasize for the brief duration of the advertisement, perhaps even gape in awe of the type of women they will never be to be involved with for one reason or another... and then they will return to said spicy barbecue buffalo wings.
Mrs. Klum is one person who statistically will not overturn the current sinisterly strong trend of the "ideal" female body image. Schoolgirls are brainwashed in large numbers to fit into a particular model (pardon the pun): sickly skinny. 1 in 10 girls are actual bulimics, not to even consider the quantities of those with other eating disorders, whose common cause is an inhuman, evil pressure to serve others at the expense of themselves.
The mainstream idea is that your body type SHOULD ALREADY BE LIKE UNTO ADRIANA'S. If it is not, they hold, you are a misfit, and taken to its logical conclusion, you are not worthy even of your own existence. The sole value of your existence is whether you measure up to the impossible standard (the big joke is that even for those who allegedly do, the struggle is still uphill and consumes the better portion of their abilities). In other words, you should not buy clothing based on a body type other than your own, for if you did, you would be denying objective reality, merely wishing everything into existence, an obvious impossibility.
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